DWK Results & Client Success Stories
Real campaigns, real infrastructure, real results
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One Complete Case Study.
More In Development.
DWK is a young agency. We document what we can prove, not what we hope to prove. Right now, our most complete, fully-documented client implementation is Classy Roofing — a service business in Rivers State, Nigeria.
That one case study generated 72 leads in 17 days, achieved Top 3 Google visibility in a competitive local market, and brought the cost-per-lead down to ₦489. These are numbers we can verify and show — because we tracked everything.
Additional client work is ongoing. As those engagements reach a stage where we can document them properly, they will appear here. We won't post a "case study" without the numbers to back it.
If you're evaluating DWK and want to discuss your specific situation before committing — that's exactly what the diagnostic is for. Start a free diagnostic →
Classy Roofing: From Invisible to Authority Infrastructure
A real service-business transformation showing what happens when strategic positioning, SEO, conversion infrastructure, and paid acquisition work together as one system.
🚫 Before DWK
- No Google Business Profile
- No ranking for high-intent roofing searches in Rivers State
- No conversion-focused landing page
- No lead tracking system
- Entirely referral-dependent
- No structured market positioning
They existed — but Google and their market didn't recognise them as the authority.
✅ After DWK
- Top 3 Google visibility for high-intent roofing searches across Rivers State
- 5.0 GBP rating — recognised as a top roofing provider locally
- Observed inside Google's AI-generated roofing recommendations
- Conversion-first landing page with WhatsApp-first lead capture
- Consistent daily inbound enquiries from search and ads
- Structured brand authority across every market touchpoint
Systems Applied
Strategic Positioning
Market clarity, offer framing, and competitive differentiation before any execution.
SEO Infrastructure
Keyword alignment, technical SEO foundation, and local search authority structure.
Google Business Profile
GBP built from scratch — category optimisation, local relevance, and trust signals.
Landing Page & WhatsApp Funnel
Mobile-first, conversion-focused landing page with WhatsApp-first lead capture.
Meta Ads Demand Capture
72 roofing leads in 17 days at ₦489 average CPL using situation-based targeting.
Google Ads Validation
8.52% CTR · 4 conversions · $6.81 cost/conversion — intent validation before scaling.
Tracking & Analytics
GA4 set up to track lead sources, user behaviour, and conversion events across GBP and landing page.
Brand Trust Upgrade
Professional identity rebuild to strengthen buyer confidence at every touchpoint.
Outcome Summary
- —Consistent Top 3 Google visibility for high-intent roofing searches across Rivers State
- —Observed inside Google's AI-generated roofing recommendations for Rivers State searches
- —Google Ads validation: 67 clicks · 786 impressions · 8.52% CTR · $6.81 cost/conversion
- —Daily inbound calls, WhatsApp enquiries, and lead flow from organic search
Proof Gallery
Top 3 Google Visibility
Consistent Top 3 search visibility for high-intent roofing queries across Rivers State — 5.0 Google Business Profile rating.
What This Proves
This was not one isolated campaign.
It was an authority infrastructure system: strategic positioning, search visibility, conversion infrastructure, and demand capture — working together as one connected system.
Each layer reinforced the next. SEO brought qualified search traffic. The landing page converted that traffic. Meta Ads captured immediate demand. Google Ads validated the intent. GBP built trust. Brand identity held everything together.
The result wasn't activity. It was infrastructure that intercepts demand and converts it consistently.
The same authority infrastructure model works for any service business where buyers search before buying.
Ready to build infrastructure that intercepts your market?
Want Results Like These?
See how DWK can transform your business with SEO, GEO, and Strategic Marketing frameworks